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Partnership & Collaboration

Media kit

A mum of two in the UAE, showing the things we actually use — unboxed on camera, tried on real days, and only recommended if they earn it.

Updated every quarter · Last refresh Q3 2026

Hello, nice to meet you

About the account

Zayn & Mama is a UAE-based lifestyle and motherhood account built around one thing: honest, everyday reviews. Unboxings, beauty and skincare, kids' finds, family recipes and the places worth visiting around the Emirates — filmed the way a friend would show you, not the way an advert would.

The audience is largely Russian-speaking families living in the UAE: a shopping community English-only campaigns tend to miss.

Unboxings & hauls UAE places & days out Beauty & skincare UGC for brands Kids & motherhood Fashion & try-on Recipes & home
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Who is watching

A local, buying audience

More than half of the audience is physically in the UAE — able to walk into your store, order same-day delivery, or book on the spot. Three in four followers are 25–44 — parents with buying decisions to make.

Where they are United Arab Emirates More than half the audience is physically present in the UAE, with the rest spread across Russia, Tajikistan and Uzbekistan.
Who they are Parents, 25–44 Three in four followers are 25–44 — parents with buying decisions to make. A largely women-led, Russian-speaking community.

What that means for a campaign

A typical package — two Reels with four supporting Stories — reaches an audience that's mostly inside the UAE and ready to act. Delivery depends on the product, the format, and the posting window.

Reels
Reach per campaign
Stories
Supporting the Reels
~54%
Of that reach inside the UAE

Formats that perform

How the content is made — every format chosen to fit the product, not the other way around.

Reels

  • In useThe product in a real routine — morning, kids, kitchen, getting ready.
  • Indoor or outdoorShot at home or on location, matched to trending audio and edit style.
  • UnboxingFirst-touch reveal, packaging detail, honest first reaction.

Stories

  • Product close-upsTexture, size, price point, where to buy — with a tap-through link or sticker.
  • Re-share & reminderA second push a day later to catch everyone who missed the first.
  • Teaser before the ReelWarms the audience so the Reel opens to an interested feed.
Product categories that suit this audience
Baby & kids Supermarkets & retail Beauty & skincare Cafés & restaurants Haircare Family days out Fashion & accessories Home & kitchen Online stores (UAE delivery) Hotels & resorts

We're open to travelling for the right partnership — hotels, resorts and family-friendly destinations in the UAE and beyond. Trips are arranged on a barter basis in the same way as product campaigns.

What a collaboration looks like

See the feed →

The last 4 posts on the account — pulled straight from the feed, not a curated best-of. Every one is a real product used on a normal day at home, which is exactly what your brand would get.

Breakfast just got a little more special @freejmixes Breakfast just got a little more special Aug 18, 2026 UAE hard water + heat can be tough on your hair and scalp @nyrvana.ae UAE hard water + heat can be tough on your hair and scalp Aug 17, 2026 I can't believe these start from only 5 AED @shemeenatrading I can't believe these start from only 5 AED Aug 15, 2026 Soft, comfy and designed to make mum life easier @babylullabybloom Soft, comfy and designed to make mum life easier Aug 12, 2026
How we collaborate

We work on barter

Every partnership is a barter deal — your product in exchange for content, with no paid placements and no hidden fees. The recommendation stays honest because it isn't bought; it's earned by the product itself. If something doesn't work for our family, we'll tell you before we tell anyone else.

No paid posts

Content is created in exchange for the product only — there's no cash fee and no sponsored claim we can't stand behind.

Honest review

We only feature things we'd genuinely use. If a product isn't a fit, we'll say so privately and skip the post.

Full usage rights

You're free to re-share the content on your own channels and ads — credit tagged, no extra cost.

What's included in every barter deal

2 × Instagram Reels
Format chosen to suit the product — unboxing, product in use, indoor or outdoor — cut to trending audio in the style the audience already responds to.
Minimum 4 × Instagram Stories
Added on top to push the Reels: a teaser, close-ups with a link or location sticker, and a reminder re-share a day later.
Brand tag & mention on every piece
Account tagged in the Reels and Stories so traffic lands on your page.
Content for your own channels
The Reels and Stories are yours to re-share on your feed, ads or website — credit tagged, no reposting fee.
Insights after the campaign
Screenshots of views, reach and engagement, shared once the posts have settled.

How it goes

1
Brief
You send the product details and anything that must be mentioned.
2
Product
Item delivered or collected in the UAE.
3
Filming
Shot and edited within roughly a week of receiving it.
4
Live
Reels posted with Stories supporting them.
5
Results
Insights shared with you afterwards.
Get in touch

Want to work together?

Tell me a bit about your brand and the product — I'll get back to you within a few days.

Email me Contact page