A quick note: this post is a paid partnership with Lullaby Bloom. I only say yes to collaborations for things I'd genuinely put Zayn in — everything below is what I actually think.
Soft, comfy and designed to make mum life easier. That's the promise on the @babylullabybloom tag, and after a few weeks of using their sleepsuit, I'd say it delivers.
The Peek-a-Boo™ flap
The standout detail is the Peek-a-Boo™ flap — unique to Lullaby Bloom. It sits low on the sleepsuit, and you lift it to check the nappy's wetness indicator in about a second. If it's blue, baby needs changing. If not, you close the flap and let them sleep.
No unpoppering, no undressing, no waking a baby who has finally gone back down. For those tiny newborn days when every check-in risks a full wake-up, it's a genuinely clever bit of design.
You can check if baby needs changing in one second — no full undressing at 2am.
What else matters
The sleepsuit is 100% GOTS-certified organic cotton, and it has stayed soft through every wash. It also has fold-over mittens, a double zipper, no itchy sewn-in labels, and poppers around the legs. The small details add up when you're changing a newborn several times a day.
It's the kind of thing you don't know you needed until you've tried the alternative. If you're shopping for a little one, the sleepsuit is worth a closer look.